Cam 360
The very first Petcube Cam took the world by storm, breaking all the sales records, snatching the Bestseller badge on Amazon. It was a winning combo really: good design (Red Dot good) + affordable price. And we decided to build further on that success. We went back to the community and asked how we can improve the pet camera experience. Petcubers were abundantly clear with their feedback, so here goes Petcube Cam 360.
- Years
- 2023–2024
- My Role
- Lead Designer
- What I Did
- Market Research
Wireframing
UI Design
Interaction Design
Prototyping
5x
Revenue over the initial plan
#1
Product of the Day, Product Hunt
Up, down, all-around
Pan-tilt is a simple idea: let people move the camera from the app. But control that lags or overshoots is useless, and none of that shows up in a mockup. We built four rough prototypes — joystick, D-pad, edge arrows, swipe — and ran them on an actual camera.
Privacy Mode
Sometimes you just want the camera off without unplugging it. Cam 360 has a lens that tilts down and hides itself, so the room's private again.
Inspired by K. Malevych
Cam 360 design is inspired by the father of modern abstract art — Kazymyr Malevych. His Black Circle turned 100 in 2024. And we used it to educate people on Malevych’s Ukrainian origin and great impact on visual culture.
Product Video Soundtrack
Yet another Ukrainian Mykola Lysenko helped us greatly with a product video soundtrack. Please enjoy this dramatic sequence paired with a beautiful instrumental from ‘Taras Bulba’ opera.
