Goodly ©
Goodly is Headway's self-reflection app that's half physical, half digital: journals and mood trackers you can hold, plus tools on your phone. We call it phygital. Twenty people, early days, AI-first — still chasing PMF and the thing that makes people stay.
- Years
- 2025–2026
- My Role
- Lead Designer
- What I Did
- UI Design
Interaction Design
Prototyping
4
Months from idea to a market-ready product
34%
Margin increase
Concept
You write — in a guided paper journal or in the app, whichever you reach for. An AI assistant named Love reads your entries and hands the patterns back to you: what keeps coming up, what's shifting, what you've been circling for weeks without noticing.
